Technology that improves visitor experience, local revenue, tourism management and long-term conservation.
Take sustainable tourism management of your natural area to the next level with Reserva Natura!
The call for Reserve for Retention V. 3 looks for the following leading natural areas that integrate technology to transform tourism into conservation, while generating more revenue, improving visitor experience and managing their carrying capacities.
Applies to private, community or public natural areas, is that you?
Digital revenue channel for management and conservation
Automates visitor communication and education
Automated and real-time data for strategic decisions
Dynamic load capacity management
Digital revenue channel for management and conservation
Automates visitor education and communication
Automated and real-time data for strategic decisions
Optimize your load capacity management while generating more revenue and offering a better experience to your visitors..
With Reserva Natura's software, you can enable online payments and reservations with a single click, integrating charges for activities, services, voluntary contributions for environmental projects, etc. Its digital dashboard allows you to monitor in real time who visits your area, on what days and times, and what activities they want to do, facilitating flow control. In addition, communication with your visitors is automated via email, keeping them informed at all times.
What natural areas are included in the call for proposals?
Coastal Marine
Beaches, mangroves, bays, snorkeling, diving, marine life watching, among others.
Terrestrial
Mountains, deserts, jungles, forests, wildlife sanctuaries, among others.
Coastal Marine
Beaches, mangroves, bays, snorkeling, diving, marine life watching, among others.
Terrestrial
Mountains, deserts, jungles, forests, wildlife sanctuaries, among others.
Who can participate?
Private sector
Business or civil associations, boards of trustees, Areas Voluntarily Designated for Conservation (ADVC's) as well as organized groups of tourism service providers that operate in public natural areas.
Community managers
Advisory councils, ejido tourism committees, community enterprises or ADVCs operating in natural areas.
Public Managers
State and municipal natural areas.
Consortiums
Strategic alliances between public, private, social and/or community sectors that manage and operate in a natural tourism area.
What you will receive as a winner
Digital reservation system
Digital tool for the management of your natural area that will trigger higher revenues.
Specialized training
On conservation finance, marketing and sustainable business models.
Personalized mentoring
Legal, technical and financial support with real impact.
Recognition and visibility
Your area will be recognized as one of the first in Mexico to use advanced technology for sustainable tourism management! This will give you access to greater promotion in digital media and through prestigious allies such as BIOFIN, La Mano del Mono, Adventure Travel Trade Association (ATTA) and more.
Digital reservation system
Digital tool for the management of your natural area that will trigger higher revenues.
Specialized training
On conservation finance, marketing and sustainable business models.
Personalized mentoring
Legal, technical and financial support with real impact.
Recognition and visibility
Your area will be recognized as one of the first in Mexico to use advanced technology for sustainable tourism management! This will give you access to greater promotion in digital media and through prestigious allies such as BIOFIN, La Mano del Mono, Adventure Travel Trade Association (ATTA) and more.
Digital reservation system
Digital tool for the management of your natural area that will trigger higher revenues.
Specialized training
On conservation finance, marketing and sustainable business models.
Personalized mentoring
Legal, technical and financial support with real impact.
Recognition and visibility
Your area will be recognized as one of the first in Mexico to use advanced technology for sustainable tourism management.
What are the selection criteria?
The area must receive at least 12,000 visitors annually or have a minimum revenue of $2 million pesos (verifiable) during 2024. This technology will help you increase revenues, manage tourism inflow efficiently, and improve the visitor experience.
The area must have at least one managed access point that has or can have Internet access, indispensable and with trained personnel for access management. This is essential for the successful implementation of this new technology.
Availability of the area's management team to dedicate at least 3 hours per week for approximately 3 months to the process of implementation, monitoring and evaluation of the system, considering intensive online training and field visits by the Reserva Natura team. Experience in the management of digital systems or willingness to acquire new technological skills, as expressed in their letter of interest, will be an asset.
The area should designate a team dedicated to the implementation of Reserva Natura, which will participate constantly and continuously in key activities such as training, management and follow-up. This is key to a successful process. It should be considered that during field visits a person from the area team should be designated to accompany the Reserva Natura team full time.
Basic skills in the use of electronic devices such as a computer or tablet and in surfing the Internet, and intermediate use of tools such as Google Drive, among others, since the implementation of the digital system will depend on the regular use of these tools.
The area must have a minimum and stable infrastructure with reliable electricity and internet, as well as an office, booth or adequate space for visitor check-in. Priority will be given to areas that meet these minimum requirements.
The area must have a bank account to receive the economic income generated through the Reserva Natura software, or propose a local partner that can manage the financial resources.
updated information on the legal entity or individual that will receive income from the Reserva Natura software.
The proposed management, conservation or climate action of the natural area will be evaluated in order to reinvest the income generated. This should be made clear in the application questionnaire. The clarity, feasibility and expected impact of such proposals will be evaluated. Likewise, the proposal will be monitored and strengthened during the process to ensure that it is fulfilled.
Priority will be given to areas that actively involve local communities in tourism management or tourism (ejidos, tourism committees, advisory councils, community-based enterprises, among others).
Priority will be given to areas that maintain participatory relationships with tour operators that offer services within the natural area, which should be evidenced through the application questionnaire and interview.
The current governance processes of the areas that include collaboration with key partners such as advisory councils, trusts, trustees, business associations or community organizations will be assessed.
Other desirable characteristics although not a priority for selection
Growth potential. If your area has the capacity to attract more visitors, this system will help develop that growth in an efficient and sustainable way.
To have tourism carrying capacity studies.
Have a functional website and/or active social networks.
Collaboration between government, civil society and/or private sector in tourism management and operation.
Tabulator of prices of accesses, services or tourist products updated.
Read testimonials from the areas that are leading the transformation with Reserva Natura
